A new study shows Americans are increasingly preferring to purchase their life insurance directly from the company either on the Internet, through the mail or over the phone. Two-thirds of Americans still prefer to buy life insurance from an insurance or financial professional, but a growing number like the idea of buying it directly.
Now more than one in four prefer this method. “‘Obviously, the Internet has fundamentally changed consumers’ buying practices over the past 15 years,” said Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation in a news release. “Recogn